Heritage is a concept that, in Altamura, is closely identified with the warm fragrance of a large loaf
of bread, inviting to conviviality. And it’s to this very millennia-old tradition and to its land of origin
that Amura wants to pay homage with its new PANIS Collection. The iconic image of the large
loafs, a veritable local cult, becomes thus the inspiration for a line of upholstery with generous,
soft shapes that can be declined in all possible configurations, from chair to sofa and bed. The
essence of the project is best told by the ottomans, where the hint to the cuts traditionally applied
on the dough is evident the most.
The swift and essential lines, though never severe, that shape
the entire collection also hint back at the stamps traditionally used by each Altamurana family to
mark their own loafs, some fascinating hand-carved wooden artefacts with hints at an evident link
between design, nature and ancestral knowledge.